About us

My name is Juanjo, partner and founder of “The Turtle Project”. With a degree in Business Sciences and a great sports enthusiast, I decided to undertake this project, combining the two professions that have been the pillar of my working life.

After almost 30 years of experience in the cycling sector and with a great background in business management, it is the ideal time to undertake this adventure, acquiring Embat Ciclos and continuing with its long and successful career since 1997, which makes this a reference in the area.

Do you want to accompany me on this trip? I wait for you all in our store!